Is being an Aunt better than being a Mom? How about equally as important! Melanie Notkin is an aunt to six nieces and nephews and the founder of savvyauntie.com. Her book Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids aims to empower women who are not moms to celebrate all they do for the children in their lives. Melanie loves being a Savvy Auntie and urges moms to acknowledge the importance of having these vital women in their children’s lives because they really do make a difference. Watch and learn how YOU can be a Savvy Auntie!

With Savvy Auntie web community, women — especially Jewish ones who are not moms — vouch for the importance of strong niece-nephew bonds.

Aunthood is a gift, says Melanie Notkin, a New York executive who’s made it her mission to celebrate an important relationship in the lives of children: aunts.

Aunthood is a gift, says Melanie Notkin, a New York executive who’s made it her mission to celebrate an important relationship in the lives of children: aunts.

Listen to Melanie Notkin on It’s Your Health Network with host Lisa Davis, MPH, C.N.C.

Say a mother’s love is unconditional, but Melanie Notkin, founder of savvyauntie.com says that you can still have love for a child without that biological connection…

A celebration of aunties, no snark included

Mother’s Day may honor the mothers of the world, but Melanie Notkin argues that being a mother isn’t just limited to the biological definition. As the founder of the website SavvyAuntie.com — the first online community for aunts and godmothers — Notkin celebrates the lifestyle of women who don’t have children, but still love them.

Melanie Notkin, Founder of Savvy Auntie, created an entire brand devoted to giving aunts the tools to be as knowledgeable and resourceful as parents while reminding them of their unique role in a child’s life. In her first book, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids, Notkin teaches aunts everything from how to ease the pain of teething to how to quiet a nosy relative who brings up the term ‘biological clock.’ We spoke to her about the recent launch of her first book and about what it really means to be savvy…

Motherhood is an all-encompassing life event riddled with mystery and joy. Most of us have no problem admitting we do not go it alone. There are important women in our inner circles that contribute to our sanity by extending their love and lives to our children. Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids by Melanie Notkin is a go-to source to support all of the lovely PANKs (Professional Aunt No Kids).