Melanie Notkin, currently CEO of SavvyAuntie, is a former interactive marketing and communications executive for global Fortune 500 companies, including New York Times Digital, American Express and L’Oréal. She’s the very example of what an “It Girl” is all about!
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Cited for having “made a niche for herself in developing social media for the millions of women who don’t have their own children, but who have important kids in their lives,” Notkin’s role as a ‘tastemaker’ and forecasting trends is also spotlighted.
In 60 seconds Melanie shares why Savvy Auntie is so important.
10 Power Women in Social MediaRead More »
How becoming an aunt gave Melanie Notkin her business inspirationRead More »
I wondered if there were other aunties out there who had this strong tie. That’s when I got in touch with Melanie Notkin, the founder of SavvyAuntie.com. I was thrilled that there were many women who are aunties — not moms — and they felt just as excited and proud about their nieces and nephews.Read More »