Bottomline? As marketers, you would be wise NOT to mistake these women for moms.

Are you an aunt? Do you know an aunt? If so, you’ll love this show. My guest is author Melanie Notkin, author of the new book, Savvy Auntie.” We discuss how her personal life led to the writing of the book, how being an aunt is far more important than many people think, and how her practical advice and tongue-in-cheek sense of humor will make this book a best-seller.

Savvy auntie-dom is a win-win for everyone, as it was for me and Marcus. Fortunately we have a lot in common.

….gosh do I wish somebody had given me this book way back when! Melanie Notkin’s “Savvy Auntie” is the PANK’s guide to life with children. I’ve never seen a book that so clearly defines life with children for those who don’t fit the American mold of as Melanie says “two-kids-one-husband-two-car-garage…”

And every Trauma Doll has a story. Meet one of your sister Dolls in our new feature, “A Doll’s Story,” which we’ll post every so often. Each Story will show you yet one more reason not to lose hope over coping with chronic pain….

But these little darlings don’t come with instruction booklets, so it is hard to know if Auntie is messing things up or going along just fine. The child smiles and squeals with delight when she sees me, but that could just mean I am way too permissive.

In search of some insight, I headed to the Internet again and found a site I thought I would share.

It is called Savvy Auntie, and it gives everything from gift ideas broken down by age, price and child’s personality to activities to use to keep the little dolls entertained.

Melanie Notkin, currently CEO of SavvyAuntie, is a former interactive marketing and communications executive for global Fortune 500 companies, including New York Times Digital, American Express and L’Oréal. She’s the very example of what an “It Girl” is all about!

Cited for having “made a niche for herself in developing social media for the millions of women who don’t have their own children, but who have important kids in their lives,” Notkin’s role as a ‘tastemaker’ and forecasting trends is also spotlighted.

Melanie features some of the Savvy Auntie Coolest Toy Award Winners on WNBC Weekend Today in New York.