Melanie Notkin, Founder of Savvy Auntie, created an entire brand devoted to giving aunts the tools to be as knowledgeable and resourceful as parents while reminding them of their unique role in a child’s life. In her first book, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids, Notkin teaches aunts everything from how to ease the pain of teething to how to quiet a nosy relative who brings up the term ‘biological clock.’ We spoke to her about the recent launch of her first book and about what it really means to be savvy…
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Motherhood is an all-encompassing life event riddled with mystery and joy. Most of us have no problem admitting we do not go it alone. There are important women in our inner circles that contribute to our sanity by extending their love and lives to our children. Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids by Melanie Notkin is a go-to source to support all of the lovely PANKs (Professional Aunt No Kids).
Not every cool gal is a mom. Celebrate aunties, great aunts, godmothers and all those women who love other folks’ kids with the mother of all fAUNTastic guides from the Savvy Auntie herself, Melanie Notkin.
Motherhood in America has changed. In fact, nearly 50 percent of American women are not moms, up from 35 percent in 1976. Forty-six percent of women ages 25 to 29 don’t have children, a steep rise from 31 percent in the mid 70s. And nearly one-fifth of women ages 40 to 44 have not given birth, nearly double the rate of 10 percent that we saw 35 years ago.
Gals, I am so excited to introduce you to a new friend who I know you will love! Melanie Notkin is the author of the new book, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and all Women Who Love Kids. Finally, a guide for women who love kids but may not be mothers, either by choice or by circumstance. Did you know that 50 percent of American women are childless? Melanie has created a movement that I think is amazing (yes, even as a mother of three speaking here!). I’m the first to admit that motherhood isn’t for every woman, and Melanie is bringing women together to talk about the subject in a very celebratory way. Here’s my recent chat with her…
New York Family, May issue: Aunt Appreciation
The Perfect Guide for Aunts
Peeling Mom off the Ceiling with Melanie Notkin
Melanie’s debut publication, “Saavy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids” (William Morrow; hardcover $24.99), encompasses tips on everything from “what to expect when she’s expecting,” how to facilitate “QualAuntie” playtime with your niece or nephew, and disenfranchised grief for those who do not have children but want them, to create the first all-inclusive guide to aunthood.