But these little darlings don’t come with instruction booklets, so it is hard to know if Auntie is messing things up or going along just fine. The child smiles and squeals with delight when she sees me, but that could just mean I am way too permissive.
In search of some insight, I headed to the Internet again and found a site I thought I would share.
It is called Savvy Auntie, and it gives everything from gift ideas broken down by age, price and child’s personality to activities to use to keep the little dolls entertained.
Melanie Notkin, currently CEO of SavvyAuntie, is a former interactive marketing and communications executive for global Fortune 500 companies, including New York Times Digital, American Express and L’Oréal. She’s the very example of what an “It Girl” is all about!
Cited for having “made a niche for herself in developing social media for the millions of women who don’t have their own children, but who have important kids in their lives,” Notkin’s role as a ‘tastemaker’ and forecasting trends is also spotlighted.
Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at SavvyAuntie@Wrightsmedia.com
For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands: