Tory Johnson interviews Melanie Notkin about turning a niche into a small business

Chat live with author Melanie Notkin

PepsiCo WIN partnered with Melanie Notkin of The Savvy Auntie to host the “DebutAunt Ball” in New York. More than 200 “savvy aunties” and VIPs showed their support…

Fame Game: Savvy Auntie Book Launch

Photo of Real Housewives of New York City stars Jill Zarin and Sonja Morgan with Melanie Notkin Wednesday night at the launch of her new Savvy Auntie book.

Hot Photos Of May 2, 2011Hot Photos Of May 2, 2011
Real Housewives of New York stars Jill Zarin and Sonja Morgan with Melanie Notkin last night at the launch of the new Savvy Auntie book.

If you’ve got kids in your life that aren’t yours, but you love them like they are, take a look at “Savvy Auntie.”

How can Savvy Auntie help parents? Is a great example of Melanie at work and why she wrote this book.

Who knew how sexy being an aunt could be? Thanks to Melanie Notkin and the creation of her community SavvyAuntie, being an aunt never looked hotter.

One reason that this blog has brought me so much happiness is that blogging has widened my circle of friends so much. I met Melanie Notkin because we’re both interested in using social media to engage with readers, and I’m very excited for her this week — her first book just hit the shelves, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids. In it, she shines a light on relationships that bring a tremendous amount of love and happiness — the bond among “aunties” and their nieces, nephews, god-children, etc.

I knew Melanie has done a lot of thinking about happiness, so I was eager to hear what she had to say.