The United World Aunt Day was celebrated in the United States. But does our society really recognize its role? Often the aunts without their children love those of the brothers o...Read More »
Picking up on the New York Post article entitled: "The most undervalued women in America are childless aunts," Melanie Notkin wrote for Auntie's Day, Sunday, July 24, 2016, ScaryMommy.com publish...Read More »
Melanie Notkin appears in The New York Post on the 8th Annual Auntie's Day:
A good place to start is national Auntie’s Day, the day I established in 2009 that falls annually on the fourth Sunday in J...Read More »
Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »
A piece I wrote for The New York Post is the "Body & Soul" section cover story today, June 16, 2016.
My essay is inspired by my dating life in my 40s and I share why it's better now than it was...Read More »
Australia's DailyLife.com mentions Melanie Notkin's PANK demographic and Auntie's Day in a wonderful essay on the importance of aunts at Mother's Day.
"Our aunts unlikely need cheering up. They may...Read More »
Rachel Spencer, BuzzFeed Contributor
2. And you don’t have to live up to other people’s expectations, either.
I spent most of my thirties in a frenzy fretting about finding a man, settling down, a...Read More »
Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at SavvyAuntie@Wrightsmedia.com
For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands: