No, PANK isn't another way of saying pink in a country accent. PANK is a new acronym used to describe a market of women that, until now, have been overlooked. It stands for Professional Aunt, No Kids;...Read More »
Melanie Notkin is featured in Episode 4 of the KPMG series "The Entree" airing soon on CNN and CNN at airports across the country.
Episode 4: Building a Business with Purpose
How can your organiza...Read More »
Melanie Notkin was asked to be a Mogul mentor in September, 2016, to help guide women (and men) around the world on how she started her business, and about life in the Otherhood, through a real-time h...Read More »
Picking up on the New York Post article entitled: "The most undervalued women in America are childless aunts," Melanie Notkin wrote for Auntie's Day, Sunday, July 24, 2016, ScaryMommy.com publish...Read More »
Melanie Notkin appears in The New York Post on the 8th Annual Auntie's Day:
A good place to start is national Auntie’s Day, the day I established in 2009 that falls annually on the fourth Sunday in J...Read More »
Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »
A piece I wrote for The New York Post is the "Body & Soul" section cover story today, June 16, 2016.
My essay is inspired by my dating life in my 40s and I share why it's better now than it was...Read More »
Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at SavvyAuntie@Wrightsmedia.com
For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands: