No, PANK isn't another way of saying pink in a country accent. PANK is a new acronym used to describe a market of women that, until now, have been overlooked. It stands for Professional Aunt, No Kids;...Read More »
Melanie Notkin is featured in Episode 4 of the KPMG series "The Entree" airing soon on CNN and CNN at airports across the country.
Episode 4: Building a Business with Purpose
How can your organiza...Read More »
Melanie Notkin was asked to be a Mogul mentor in September, 2016, to help guide women (and men) around the world on how she started her business, and about life in the Otherhood, through a real-time h...Read More »
The United World Aunt Day was celebrated in the United States. But does our society really recognize its role? Often the aunts without their children love those of the brothers o...Read More »
Picking up on the New York Post article entitled: "The most undervalued women in America are childless aunts," Melanie Notkin wrote for Auntie's Day, Sunday, July 24, 2016, ScaryMommy.com publish...Read More »
Melanie Notkin appears in The New York Post on the 8th Annual Auntie's Day:
A good place to start is national Auntie’s Day, the day I established in 2009 that falls annually on the fourth Sunday in J...Read More »
Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »
A piece I wrote for The New York Post is the "Body & Soul" section cover story today, June 16, 2016.
My essay is inspired by my dating life in my 40s and I share why it's better now than it was...Read More »
Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at SavvyAuntie@Wrightsmedia.com
For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands: