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  • December 10, 2013
  • By PR Dept
  • Comments Off on NYMag The CUT: I’m Not a Spinster Aunt, I’m a PANK
  • in Press

NYMag The CUT: I’m Not a Spinster Aunt, I’m a PANK

I’m Not a Spinster Aunt, I’m a PANK

"As I enter my first holiday spending spree that includes a little life-form to adorn with miniature things, I’m not quite sure how to feel about being stamped with the cutsey acronym. When I spoke to Melanie Notkin, a PANK herself and author of The Savvy Auntie: The Ultimate Guide For Cool Aunts, she gave me an even more specific (and more twee) label: I am a "Debutaunt," because this is my brother’s first child. (Other aunt varieties, according to Notkin, include the “Aunt by Choice” (a very close family friend) or the “Lesbiaunt” (self-explanatory), Notkin has built a business on advice for “the modern cosmopolitan aunt,” and at the SavvyAuntie.com, she recommends toys to buy, trips to take, and also offers parenting-adjacent tips (like why your niece or nephew needs a flu shot). My niece is a future “Fashionieceta,” Notkin reveals and reiterates that I can fill in as her key style role model during our “Qualauntie” time together..."

  • December 6, 2013
  • By PR Dept
  • Comments Off on ABC News: Aunts spending more on nieces, nephews
  • in Press

ABC News: Aunts spending more on nieces, nephews

ABC WJLA Aunts spending more on nieces, nephews

(WJLA) - The holiday shopping season is heating up, and with just 19 days left until Christmas, stores nationwide are targeting almost every demographic.

This year, many stores, including Best Buy, are going after aunts who are spending on their nieces and nephews. In fact, there's a new word for it - PANK.

Watch the TV segment and read more at WJLA

  • December 5, 2013
  • By PR Dept
  • Comments Off on Are you a Pank – Professional, Aunt, No Kids?
  • in Press

Are you a Pank – Professional, Aunt, No Kids?

Child-free women who lavish their small relatives with generous gifts are the latest demographic to get acronymed up. But there are ways to be a Pank without breaking the bank …

Read more at TheGuardian.com   (Please note: Not all PANKs are childfree by choice, including Melanie Notkin)

 

  • November 10, 2013
  • By PR Dept
  • Comments Off on The Sunday Times: Children in pink thanks to their Pank
  • in Press

The Sunday Times: Children in pink thanks to their Pank

When Elizabeth Kesses, a children’s writer living in Paris, comes home to Britain she has one priority: picking out the right presents for her adored nephews.
Expensive Petit Bateau clothes and exotic toys; nothing is too good for Oscar and Jake as far as their aunt — who has no children of her own — is concerned.
She is even planning to take the pair on holiday.

Read more at The Sunday Times

  • November 5, 2013
  • By PR Dept
  • Comments Off on Routes News: Rise of the PANK
  • in Press

Routes News: Rise of the PANK

The rise of the PANK - professional aunt, no kids - is just one trend highlighted in this year's WTM’s Global Trends Report.
The report, by research firm Euromonitor International, supported the International Monetary Fund’s forecast that global GDP would grow by 3.8% in 2014.

Read more at Routes-News.com

  • November 5, 2013
  • By PR Dept
  • Comments Off on BBC: Travel trends: thanks to PANKs and peer-to-peer
  • in Press

BBC: Travel trends: thanks to PANKs and peer-to-peer

A US-based website community for aunts and godmothers, Savvy Auntie, copyrighted the demographic term last December, estimating that there are 23m PANKs in the US, roughly one in five in the age group, spending US$9 billion (£5.6bn) annually on children...

Read more at BBC.co.uk

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Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
SavvyAuntie@Wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com