"As I enter my first holiday spending spree that includes a little life-form to adorn with miniature things, I’m not quite sure how to feel about being stamped with the cutsey acronym. When I spoke to Melanie Notkin, a PANK herself and author of The Savvy Auntie: The Ultimate Guide For Cool Aunts, she gave me an even more specific (and more twee) label: I am a "Debutaunt," because this is my brother’s first child. (Other aunt varieties, according to Notkin, include the “Aunt by Choice” (a very close family friend) or the “Lesbiaunt” (self-explanatory), Notkin has built a business on advice for “the modern cosmopolitan aunt,” and at the SavvyAuntie.com, she recommends toys to buy, trips to take, and also offers parenting-adjacent tips (like why your niece or nephew needs a flu shot). My niece is a future “Fashionieceta,” Notkin reveals and reiterates that I can fill in as her key style role model during our “Qualauntie” time together..."
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(WJLA) - The holiday shopping season is heating up, and with just 19 days left until Christmas, stores nationwide are targeting almost every demographic.
This year, many stores, including Best Buy, are going after aunts who are spending on their nieces and nephews. In fact, there's a new word for it - PANK.
Child-free women who lavish their small relatives with generous gifts are the latest demographic to get acronymed up. But there are ways to be a Pank without breaking the bank …
Read more at TheGuardian.com (Please note: Not all PANKs are childfree by choice, including Melanie Notkin)
Breaking acronym alert! The world’s sociologists have been at it again. All hail the pank, or ''professional aunt, no kids’’, a species defined by the spoiling, confidence-sharing and general nurturing of other people’s nippers.
When Elizabeth Kesses, a children’s writer living in Paris, comes home to Britain she has one priority: picking out the right presents for her adored nephews.
Expensive Petit Bateau clothes and exotic toys; nothing is too good for Oscar and Jake as far as their aunt — who has no children of her own — is concerned.
She is even planning to take the pair on holiday.
The rise of the PANK - professional aunt, no kids - is just one trend highlighted in this year's WTM’s Global Trends Report.
The report, by research firm Euromonitor International, supported the International Monetary Fund’s forecast that global GDP would grow by 3.8% in 2014.
Read more at Routes-News.com
Travel firms and hotels are being urged to target the 'pank' demographic - professional aunts, no kids - after research found the market was large and under-exploited.
A US-based website community for aunts and godmothers, Savvy Auntie, copyrighted the demographic term last December, estimating that there are 23m PANKs in the US, roughly one in five in the age group, spending US$9 billion (£5.6bn) annually on children...
You see, I’m a PANK. You might be one too: The “Professional Aunt, No Kids” demographic is a tantalizing demographic says a new report on global tourism trends by Euromonitor, via Qz.com.