Listen up, kids: it’s time to pay special attention to your single aunt (marketers sure are).
Archive for Press
WSJ – No Vacation From Tweeting – Social Media's Power Players Want to Stay 'On Brand,' Even on a Honeymoon Safari
Melanie Notkin, founder of SavvyAuntie.com Inc., which focuses on women with nieces and nephews, feels a responsibility to engage on social media. People who take the time to share a picture or a story deserve a reply. “I can’t ignore them,” Ms. Notkin says of her more than 19,800 Twitter followers.
As a small-business owner, Ms. Notkin says she doesn’t take long vacations. But even on a weekend at the beach, she warns those around her of her need to check her phone.
Not all of her tweets are about aunt-hood, but collectively they paint a picture of life as a single woman in Manhattan. She spent the Fourth of July relaxing in the Hamptons, sharing photos of the pool and ocean view on Twitter and Instagram.
“Many people who follow me enjoy the personal aspects of my life,” Ms. Notkin says. There is a time when she will put the phone down, though. “I don’t drink and tweet,” she says.
Melanie Notkin shares some tips in a podcast for Marketing Smarts.
Richard Gottlieb write a guest post for SavvyAuntie.com on the importance of the aunt as gift giver.
Melanie Notkin weighs in with Today’s Professionals, the first to be asked to call into the show.
Sex in the City in real life? Professional working woman climbing the corporate ladder? Married women entrepreneurs holding their own? Yes to all.
Savvy Auntie is featured in this New York Times Sunday Styles article: Let’s Hear it for Aunthood
(No longer available. Please see Reel for excerpts)
MYFOXNY.COM - There is a fast growing segment of the American population turning to a new book.
The term PANK --or Professional Aunt No Kids-- is the subject of 'Savvy Auntie: The Ultimate Guide for Cool Aunts, Great Aunts, Godmothers and All Women Who Love Kids.'
The author, Melanie Notkin, visited the set of Good Day New York on Friday to share helpful anecdotes found in the popular book.
The third annual Auntie's Day is Sunday. Notkin founded the holiday three years ago.