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Melanie Notkin of SavvyAuntie.com explains who exactly is a Savvy Auntie, and shows how these remarkable women help children throughout North America.
Listen up, kids: it’s time to pay special attention to your single aunt (marketers sure are).
Melanie Notkin, founder of SavvyAuntie.com Inc., which focuses on women with nieces and nephews, feels a responsibility to engage on social media. People who take the time to share a picture or a story deserve a reply. “I can’t ignore them,” Ms. Notkin says of her more than 19,800 Twitter followers.
As a small-business owner, Ms. Notkin says she doesn’t take long vacations. But even on a weekend at the beach, she warns those around her of her need to check her phone.
Not all of her tweets are about aunt-hood, but collectively they paint a picture of life as a single woman in Manhattan. She spent the Fourth of July relaxing in the Hamptons, sharing photos of the pool and ocean view on Twitter and Instagram.
“Many people who follow me enjoy the personal aspects of my life,” Ms. Notkin says. There is a time when she will put the phone down, though. “I don’t drink and tweet,” she says.
Melanie Notkin shares some tips in a podcast for Marketing Smarts.
Richard Gottlieb write a guest post for SavvyAuntie.com on the importance of the aunt as gift giver.
Connect with Melanie Notkin
Contact Melanie Notkin or her representatives below:
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Bulk or special co-branded copies of the book:
Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com
Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com
Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands: