Perfect for PANKs – Professional Aunts No Kids – the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer an aunt-friendly package.
11/02/2014: The Sheraton Grand Hotel & Spa, Edinburgh has launched a “Mammoth” package to entice the lucrative PANK demographic with luxury accommodation and tickets to the Mammoths of the Ice Age exhibition.
The PANK trend – currently hot in the US where around 42% of women up to 44 years old do not have children – is generally reflective of women choosing to have children later in life, or not at all, who enjoy a close relationship with relatives’ children. Travel firms in the US have become increasingly aware of the power of the PANKs, with their love of travel and levels of disposable income, and are targeting this sector. It is a trend that’s set to grow in the UK and the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer PANKs an opportunity to get up close with woolly mammoths and share quality time and experiences with their cherished nieces and nephews.
GLOBAL REPORT—Melanie Notkin developed SavvyAuntie.com out of need. When she become an aunt in 2001, she quickly realized there was a dearth of information available to help her—and professional women like her—better engage and connect with the children in her life.
It wasn’t until 2008 when her efforts materialized in the form of the online information portal. Since then, it has garnered national media attention for not only serving an oft-forgotten population but also for raising awareness about it.
PANKs is an acronym of the phrase Professional Aunts No Kids (translatable as "Professional Aunts No Kids"). This new trend is the habit of many aunts going on a trip with his nephews around the world and take care of all expenses. The success of Internet discussion forums for Savvy Auntie aunts and demonstrate the importance of an idea that has only begun. According to estimates of the company's executive director, Melanie Notkin, in the U.S. alone there are 23 million "PANKs" whose expenses amounted to [US $9 billion] annually.
With parents, grandparents and kids travelling together, the multi-generation holiday will be big in 2014. Self-catering villa escapes are an obvious option for couples, children and over-50s all under one roof, but families will be mixing it up by going on a adventurous holidays together, such as a three-generation family safari in Africa. The Selous Safari Company offers a private camp in southern Tanzania, perfect for large family gatherings for up to 12 guests. As 2014 sees the rise of relatives travelling in any number of multiples, Mr & Mrs Smith tells us there are unique boutique hotels catering not just for couples, but for tots and teens too. And the World Travel Market identified the rise of travelling Professional Aunts with No Kids (PANKS) in the USA, so expect to see more hotels with interconnecting rooms, playful pull-out beds and flexible family sleeping space this year.Le Jardin des Douars in Essaouira, Morocco offers quirky built-in bunk beds, while Almyra in Paphos, Cyprus is well-known for its impressive open-plan suites with interconnecting rooms and separate lounges.
PANKs: Have aunt? Will travel. A new trend called 'Professional Aunts, No Kids' or PANKs, is the travel craze du jour this year. Unmarried aunts are spending big bucks to take off with their nieces and nephews for a vacation. US-based website Savvy Auntie estimates almost 23 million PANKs in the US, who shell out a huge $9 billion annually on holidays with kids.
As an aunt you may be many things, many and wide and varied, but boring must never be one. I say this after reading yet another article about the Pank. The Pank is the latest snappy acronymn to describe a group that has existed for all of time but which has yet to mobilise or be monetised.
"As I enter my first holiday spending spree that includes a little life-form to adorn with miniature things, I’m not quite sure how to feel about being stamped with the cutsey acronym. When I spoke to Melanie Notkin, a PANK herself and author of The Savvy Auntie: The Ultimate Guide For Cool Aunts, she gave me an even more specific (and more twee) label: I am a "Debutaunt," because this is my brother’s first child. (Other aunt varieties, according to Notkin, include the “Aunt by Choice” (a very close family friend) or the “Lesbiaunt” (self-explanatory), Notkin has built a business on advice for “the modern cosmopolitan aunt,” and at the SavvyAuntie.com, she recommends toys to buy, trips to take, and also offers parenting-adjacent tips (like why your niece or nephew needs a flu shot). My niece is a future “Fashionieceta,” Notkin reveals and reiterates that I can fill in as her key style role model during our “Qualauntie” time together..."
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