More Press
Child-free women who lavish their small relatives with generous gifts are the latest demographic to get acronymed up. But there are ways to be a Pank without breaking the bank …
Read more at TheGuardian.com (Please note: Not all PANKs are childfree by choice, including Melanie Notkin)
Breaking acronym alert! The world’s sociologists have been at it again. All hail the pank, or ''professional aunt, no kids’’, a species defined by the spoiling, confidence-sharing and general nurturing of other people’s nippers.
When Elizabeth Kesses, a children’s writer living in Paris, comes home to Britain she has one priority: picking out the right presents for her adored nephews.
Expensive Petit Bateau clothes and exotic toys; nothing is too good for Oscar and Jake as far as their aunt — who has no children of her own — is concerned.
She is even planning to take the pair on holiday.
The rise of the PANK - professional aunt, no kids - is just one trend highlighted in this year's WTM’s Global Trends Report.
The report, by research firm Euromonitor International, supported the International Monetary Fund’s forecast that global GDP would grow by 3.8% in 2014.
Read more at Routes-News.com
Travel firms and hotels are being urged to target the 'pank' demographic - professional aunts, no kids - after research found the market was large and under-exploited.
A US-based website community for aunts and godmothers, Savvy Auntie, copyrighted the demographic term last December, estimating that there are 23m PANKs in the US, roughly one in five in the age group, spending US$9 billion (£5.6bn) annually on children...
You see, I’m a PANK. You might be one too: The “Professional Aunt, No Kids” demographic is a tantalizing demographic says a new report on global tourism trends by Euromonitor, via Qz.com.
Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...
Connect with Melanie Notkin
Contact Melanie Notkin or her representatives below:
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Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com
Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com
Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com
For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com
