Sex in the City in real life? Professional working woman climbing the corporate ladder? Married women entrepreneurs holding their own? Yes to all.

Savvy Auntie is featured in this New York Times Sunday Styles article: Let’s Hear it for Aunthood

A fAuntastic feature in Bella in You

The Savvy Auntie: MyFoxNY.com

(No longer available. Please see Reel for excerpts)

MYFOXNY.COM - There is a fast growing segment of the American population turning to a new book.

The term PANK --or Professional Aunt No Kids-- is the subject of 'Savvy Auntie: The Ultimate Guide for Cool Aunts, Great Aunts, Godmothers and All Women Who Love Kids.'

The author, Melanie Notkin, visited the set of Good Day New York on Friday to share helpful anecdotes found in the popular book.

The third annual Auntie's Day is Sunday. Notkin founded the holiday three years ago.

http://www.savvyauntie.com/

Just in time for Auntie’s Day this Sunday, July 24, Melanie Notkin caused a stir online with her essay, “The Truth About Childless Women,” a missive on how her “infertility is circumstantial but [her] life is not barren.” iVillage caught up with the entrepreneur and author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great Aunts, Godmothers, and All Women Who Love Kids, on Twitter to chat about her reaction to the strong reactions to her piece, what it means to be a Savvy Auntie, her best tips for aunts and aunts-to-be, and more. Check out the transcript below, and join the 50,000-strong “auntorage” at SavvyAuntie.com. You can also read an excerpt of Notkin’s book here.

Episode%2053%20-%20Upping%20The%20Auntie.mp3

When NBC’s Parks and Recreation star Amy Poehler accepted her Time 100 award last spring, she said: “I would like to take a moment to thank those people… who love your children as much as you do, and who inspire them and influence them and on behalf of every sister and mother and person who stands in your kitchen and helps you love your child, I say thank you and I celebrate you tonight.” It was the first time I had heard a public figure mom honor, acknowledge and celebrate the aunts (among others) in her children’s lives. Hopefully, it’s not the last.

According to the 2010 U.S. Census Report, “Fertility of American Women,” almost 46% of women between the ages of 15 and 44 do not have children, up from 35 percent in 1976….

This piece I wrote for The Huffington Post went viral… even landing me on CNN American Morning soon after….

Are you a new aunt, godmother, or simply a woman who loves kids (who aren’t even her own!) and wondering how to navigate your newfound aunthood? Join iVillage and Melanie Notkin, author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids, for a Twitterview Wednesday, July 20 at 1 p.m. ET. We’ll chat about what to expect when she’sexpecting, delivery day dos and don’ts, how to niece- and nephew-proof your home, and more! Enter the chat by replying @iVillage using hashtag#auntiesday, or simply leave your question in the comments section below and we’ll ask it for you. And don’t forget to mark your calendar to celebrate your aunthood this upcoming official Auntie’s Day, Sunday, July 24! To learn more about Notkin and why she started Savvy Auntie, read on…